Today Overlay.tv lets you monetize your websites and blogs with videos created by you. Overlay.tv is interactive media that enables internet users customize their videos and share on blogs.

Update:

Launched today video monetization more about it Overlay.tv Money

How it Works

The Overlay.TV platform enables video to stream from most of the popular video sharing sites like YouTube, Metacafe, MySpace, Google Video and Yahoo! Video; among others. Publishers can overlay pictures, words, graphics on top of video and link to products or information on external websites. They can then share the enhanced video via email, their blogs, social networking profiles, personal websites and social bookmarking sites like del.icio.us and Digg. These capabilities allow the publishers to easily express themselves by putting their creative mark on the video. This also enhances the viewing experience for their friends and their network, without changing the integrity of the original video or interrupting the viewer’s experience. As video streams from its original location, viewers are able to opt-in to view “overlays” or turn them off.

With Overlay.TV platform, publishers are also able to monetize their “overlays” by linking to various e-commerce web pages. The platform provides publishers and e-commerce partners with tools to measure ROI and analyze resulting traffic to improve their advertising strategies, without increasing the costs associated with video production.

According to eMarketer, online video has reached mass market status, transforming the US media landscape. By 2011, 86.6 percent of the US online population will view online video, up from 62.8 percent in 2006. However, traditional pre, mid and post-roll video ads and the contextual banners alongside video that are not relevant, continue to interrupt the consumer viewing experience and lead to user annoyance and dissatisfaction. According to Forrester, more than 80 percent of the online video viewers said that in-stream ads were “annoying” and 75 percent claimed they ignore the ads. Overlay.TV’s key differentiator from the competition is that the platform’s innovative approach empowers users to interact with the video, and opt whether or not to see advertising.

“By putting the user at the center of the online video revolution, Overlay.TV has enabled the fusion of consumer created advertising and non-intrusive, but active participation by online video viewers. This has created one of the most compelling and comprehensive models in the online advertising industry,” noted Rob Lane. “The Overlay.TV platform has pioneered how digital content can be enhanced, shared and monetized.”